AI Insights · Timothy · January 2024
Top 5 Virtual Fitness Programs on Android in Norway Q4 2023
An overview of the performance metrics for the top virtual fitness programs on Android in Norway during the fourth quarter of 2023, including downloads, revenue, and weekly active users.
In the fourth quarter of 2023, the top five virtual fitness programs on the Android platform in Norway showcased varied performance metrics in terms of downloads, revenue, and weekly active users. Below is a detailed look at the data for each application.
Strava: Run, Bike, Hike saw a consistent decline in weekly revenue throughout the quarter, starting at approximately $7.5K and dipping to $6.4K by the end of October. However, December showed a resurgence, culminating in $8K in the final week. Downloads fluctuated, peaking at around 761 in late September but dropping to 210 by early December before a slight recovery to 411 by the end of the month. Weekly active users followed a similar trend, starting at 20K, decreasing to around 17K in November, and then rising back to nearly 19.5K by Christmas.
Fitbit experienced a notable increase in revenue, starting at $4.5K in late September and peaking at $6.3K in the final week of December. Downloads varied, with a significant spike from 183 in early December to 859 by Christmas week. Weekly active users remained relatively stable, moving from 39.9K in late September to 38.6K by the end of December, with minor fluctuations throughout the quarter.
Geocaching® had a modest revenue performance, with figures starting at $769 and experiencing a downward trend, reaching $494 by the end of December. Downloads also saw a decline, starting at 105 and dropping to 50 by the end of the quarter. Weekly active users mirrored this trend, starting at 599 and dropping to 481 by the end of December.
Yoga-Go: Yoga For Weight Loss witnessed a significant surge in revenue towards the end of the quarter, jumping from $376 in late September to an impressive $1.7K in the final week of December. Downloads also increased, starting at 100 and peaking at 593 in the last week. Weekly active users showed a steady growth, starting at 367 and reaching 1K by the end of December.
AllTrails: Hike, Bike & Run displayed a varied performance in revenue, starting at $866 and seeing a decline to $294 by the end of December. Downloads followed a similar trend, starting at 581 and fluctuating before ending at 409. Weekly active users started at 3.8K and dipped to 2.5K in mid-December before recovering slightly to 3.4K by the end of the month.
These insights are based on data from Sensor Tower, offering a comprehensive look at the performance of these top virtual fitness apps. For more detailed insights, you can visit Sensor Tower's website.